The Groowths Tips

Written by Groowths | Oct 6, 2025 12:36:48 PM

A/B Email Magic:

How Small Changes Can Turn Hairdressers’ Emails Into Booked Clients

Discover how testing two simple email approaches can boost your salon’s visibility and client conversions.

At Groowths, we love helping hairdressers grow their business through smart digital strategies. One of our favorite tools? A/B email testing a simple yet powerful way to see what really makes your audience click, book, and engage.

Below, we’ll show you two versions of an email we tested: one focused on urgency, the other on social proof. See how small tweaks in tone and message can change everything.

  • Email A : Urgency and Specificity
    Subject: Don't Let Your Talent Go Unseen – Only 3 Free Consultations Left!
    Hi [Hairdresser's Name],
    You're a talented stylist, creating amazing transformations. But are enough people seeing your work and booking appointments?
    At Groowths, we help hairdressers like you attract more clients by optimizing your social media and dominating local Google Maps searches. We turn your online buzz into booked appointments.
    This month, we have just 3 spots remaining for a free consultation. This is your chance to get a personalized roadmap for growth, with zero obligation. Don't let your talent go unnoticed – secure your spot and start turning followers into loyal clients.
    Click here to claim one of the last 3 spots: [groowths.com/consultation-link]
    Imagine your salon thriving with new clients. Let's make it happen.
    Warmly,
    The Groowths Team 

 

  • Email B : Social Proof and Reciprocity
    Subject: How Top Salons Are Attracting New Clients (Free Guide Inside!)
    Hi [Hairdresser's Name],
    Ever wonder how some salons consistently attract new clients, while others struggle for visibility? It's not magic – it's a strategic online presence.
    We've helped many hairdressers significantly increase their bookings by leveraging social media and local search. Our clients report higher engagement and more new client conversions. For example, one salon saw a 30% increase in bookings in just two months!
    We want to offer you something valuable right away. We've prepared a free, actionable guide: "3 Immediate Steps to Attract More Clients Through Google Maps." It's designed to give you a taste of our insights, completely free.
    Download your free guide and see our success stories here:
    [groowths.com/free-guide-and-success-stories]
    Discover what's working for successful salons. We're here when you're ready for a tailored strategy.
    Best regards,
    The Groowths Team

 

By testing different approaches like urgency vs. proof you can see which one drives more responses. At Groowths, we use this same data-driven method to help hairdressers grow faster and smarter.

Want to find out which style fits your audience best?
✨ Book your free consultation today at groowths.com